h e l l o .

 
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My name is Zavi, pronounced Zah-vee. If that sounds like a mistake, it’s because it was. Most people thought Zavi was a Japanese name because I was born in Japan. The truth is that my mom meant to name me Zev, the Hebrew name for ‘wolf.’ But she forgot some specifics, and when she came back and told my dad the wrong name and he didn’t bother to look it up and correct her and so I grew up in Richmond, Virginia as a Japanese-American kid with a weird, made-up name.

I’m a student at VCU Brandcenter studying brand strategy and although I just started to “officially” go to school for it, I’ve been a planner since the day I started becoming a performer. When it came to music, I quickly realized it was going to take more than being great at my craft to grab people’s attention. Yes, it was going to take talent but even more so a great plan and a lot of hard work to get heard.

Since then, I’ve been touring with my bands and I’ve been fortunate enough to tour and share some big stages with a lot of top-tier acts including Lucy Dacus, Deerhoof, J.Roddy Walston & The Business, Girlpool, The Blow and many others. In my favorite praise of our band, Lucy Dacus wrote that "Spooky Cool should be called Stupid Good.”
Being in the DIY music world and acting as a band manager, booker, licenser and promoter for my music projects taught me a lot about networking and running a small business. I’ve translated this skill set into the non-profit realm as a marketing coordinator and now I am currently working as a strategist at The Marketing Mixtape, a branding & promotions company for musicians that have worked with artists such as Jason Mraz.

I’m still voraciously pursuing music but with that, also video. I’ve recently started producing and directing videos at Richmond, VA based production company called Mikan Media. We create high-quality films for artists and brands on a budget and have created video content for major clients such as Sub Pop and Matador Records.

 
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FOLLOW ME ON
IG & SPOTIFY


 

Top 5 Songs -
A u gu s t

  1. Ohio - Cherry Glazer

  2. I’m In Love - Junglepussy

  3. Untitled - Kate Bollinger

  4. Easy - Claud

  5. UFOF - Big Thief

I believe whole heartedly that listening to someone’s music is a really good way to get to know a person! With that said, here’s my Spotify playlist entitled, “Zavi’s Playlist of Perfection”. It’s very much a work in progress (like myself). Send me good songs to add please!

 

VIEW MY WORK

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